I’m Melanie, a content and brand marketing strategist with 10+ years of experience helping AEC, Hospitality, Real Estate and Education brands tell clear stories, build trust, and connect with the right audiences.

Strategic content and brand marketing for design‑driven brands

What I do

Content Strategy & Social Media

I build content systems that grow audiences and drive engagement, from editorial calendars and campaign strategy to daily social execution. I've managed multi-platform accounts, grown channels from zero, and consistently hit above-average open and engagement rates.

Brand Storytelling

I help brands clarify who they are and why it matters, across every channel and format. Whether it's a newsletter sent to 20,000 subscribers or an Instagram caption, the standard is the same: clear, on-brand, and worth reading.

Creative Execution

Strong copy, graphic design, and close collaboration with designers, photographers, and stakeholders. I work across strategy and production because the best content requires both.

  • E-newsletter Copywriting & Development

  • Visual Design & Branding

  • Proposals & Pursuits

  • Website Content & Management

  • Social Media Strategy

  • Event Management

  • Headshot Photography

  • Brand Management

  • Strategic Campaign Development

  • Product Photography

View My Work

Brands I’ve Worked With

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Let’s create something meaningful together.